所在院系：管理学院

申报人：陈发动

该项目一是解构了亲社会行为背后的认知加工机制，给出了亲社会行为的微观认知基础；二是构建了具有微观认知基础的行为决策模型，丰富和发展了行为决策理论体系；三是探索了认知过程数据在揭示个体偏好以及在谈判博弈中的潜在管理应用价值。

First, this project has decomposed the cognitive mechanism underlying pro-social behavior and provided the cognitive foundations for social preferences. Second, we have built behavioral decision models based on the cognitive foundations. These models integrate both choice outcome and process data to describe the cognitive process underlying behavior. Therefore, these models have higher explanatory and predictive power, and enrich the theoretical system of behavioral decision-making. Third, we have explored the potential value of the process data in revealing individual preferences and bargaining games.

图1（项目负责人 陈发动）

图2（具有微观认知基础的决策模型）

图3（带有反应时间信息的谈判博弈实验设计）